Note: This blog is in response to an assignment for my graduate class Communications and Fund Raising in Sport at Tiffin University.

Friday, September 30, 2011

Media Release

FOR IMMEDIATE RELEASE
Contact:  Damali Gaskin
Company Name:  Philadelphia Eagles
Telephone:  267.570.4400
Fax:  267.570.4000
Email: gaskin@philadelphiaeagles.com
Website: philadelphiaeagles.com

PRESS RELEASE
_______________________________________________________________________________________

Philadelphia Eagles VS San Francisco 49ers
Will Michael Vick finish the game without injury?

Philadelphia, PA, Oct. 2, 2011 - The Philadelphia Eagles is set to host its second NFL home game against the San Francisco 49ers on Sunday at 1:00pm at Lincoln Financial Field (1 Lincoln Financial Way ¨ Philadelphia, PA 19148).

The most talked about game for week 4 of the NFL can be watched on the FOX network or on DIRECTV - Channel 708.  However, for those who love the radio, tune in to Sirius XM 93 or Philadelphia’s 94WIP for a game that cannot be missed.

This is an important game for the Philadelphia Eagles as they are trying to gain a win over the NFC West Division Leaders San Francisco 49ers.  Not only is a win important, but the health of Michael Vick is as well.  From week to week the severity of Vick’s injuries increased.  In Week 2, Vick suffered a concussion in Philadelphia’s 35-31 loss at Atlanta and just last Sunday, Vick injured his right hand in the third quarter of a 29-16 home defeat to the New York Giants.  As a result, many were unsure of his return.  Vick told the Press that he wants to be there for his teammates and holds himself accountable for his responsibilities as a quarterback.  As of today, Michael Vick ensures his fans and team that he is sure to return to the game that he loves most regardless of what he has to go through.  Vick told NFL Network’s Albert Breer that he will be wearing a glove on his right hand, which is his injured non-throwing hand during the game, which is no surprise the Eagles would be OK to Vick going great lengths to keep himself on the field.  All in all, with the support from his team and protection in the pocket, Vick will be able to finish a game injury free and pull out a win no matter the call of the referees.  Also, with the extra support from his impact-absorbing sports equipment he is sure to withstand all hits and tackles.

This game on Sunday will be a chance for the Eagles to show the world that they are able to overcome all hardships and be the team they once were.  Although, the San Francisco 49ers has the better record over the Eagles with a NFC West division lead of 2-1, the Eagles are surely capable of pulling out a win if they don’t “give up big plays” says Coach Andy Reid.

So come show your support and let’s make this the beginning of a winning season for the Eagles on Sunday, October 2, 2011 @ 1:00pm on Lincoln Financial Field.  With your support Michael Vick is sure to withstand all hits and finish the game injury free. 

The Eagles is a well established organization that never disappoints with its increase in team performance year after year and its stellar quality in leadership.  With Coach Andy Reid the team won the NFC Eastern Division Championship in the 2010-2011 season.  So success is always in the cards for this organization. 

If you would like more information please contact Damali Gaskin at 267.570.4400 or email gaskin@philadelphiaeagles.com.

# # #


Full Media Kit on Event

Pedersen, Miloch, and Laucella (2007) noted that here are 7 elements that should be included in a media kit.  For this event the following items will be provided in the kit:

1. Media/Press release
See blog for press release

2. Significant statistics
Offensive Comparison of the Eagles vs. 49ers
Total Yards per Game               Passing Yards per Game              Rush Yards per Game
Eagles: 408.7                            Eagles: 226.7                               Eagles: 182.0
49ers: 213.7                              49ers: 144.0                                49ers: 69.7

3. Fact sheets
Fact sheet will be used to spotlight the Eagles Organization role within the community and how they service over 50,000 low income children in the Greater Philadelphia region every year with a focus on health and education programming through their Youth Partnership Program. 

4. Frequently asked questions
These are all questions that will be asked and answered.
What is the physical status of Michael Vick?  Is Michael Vick capable of playing and winning in Sunday’s Game? What is the team’s game plan?  How will the team avoid unnecessary hits against Vick? 

5. Feature story
How Andy Reid became the 5th coach in NFL history to win 100 or more games with a single team in a single decade on December 6, 2009. 

6. Biographical sketches of key figures in the sport organization
Biographical sketches of:
Andy Reid – Head Coach ¨ Michael Vick – Quarterback ¨ DeSean Jackson – Wide Receiver

7. Photos
Photographs of the players, coaching staff, team practice, team community involvement, etc.





References

Photograph of Children Apart of Youth Partnership Program.  Retrieved from http://www.philadelphiaeagles.com/community/eagles-youth-partnership.html


Photograph of Philadelphia Eagles Logo. Retrieved from http://www.free-extras.com/search/1/philadelphia+eagles.htm

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