Note: This blog is in response to an assignment for my graduate class Communications and Fund Raising in Sport at Tiffin University.

Friday, September 9, 2011

Global Sports Reporting


One newspaper in the United States that has a medium to large market is the New York Times.  The sports section in the Times is laid out very neatly and is eye catching.  The major sports that are happening today have the biggest area in the Times sports section.  For instance, the U.S. Open is going on and the sports section covers everything from umpires skipping the games to the rain cancelling the games.  Also, as baseball is approaching its post-season, viewers can get all the latest game and scoring information as well.  In the middle of the sports page there was a multimedia section, which allows viewers to watch videos on recent games and also view live full brackets of the U.S. Open.  The Times sports page also features an opinion and analysis section on top sports stories that you can read then voice your opinion on.  Another interesting section was “From the Blogs”, which contained a story on the Maryland uniforms being a fashion statement or train wreck.  That section was interesting because it shows the versatility in sports writing and covers topics that are most important to the viewers.  Viewers are also able to follow sports bloggers from all types of sports leagues.

One of the web links that were provided was a story published by the Associated Press on the Russian Jet Crash that killed 43.  This was a very sad story as it was one of the worst plane crashes ever involving a sports team.  Another main link provided on the sports page was the interactive scoreboard of sports leagues.  This scoreboard also provided links of players during the games.  The types of advertising that was featured on the sports page of the Times were for DirecTV (purchasing the NFL Sunday Ticket), Baseball gloves on sales through ESPN, and Help Panera fight hunger for the Children’s Hunger Alliance. 

A large circulation international newspaper that is English speaking is the Sun.  The Sun is a daily newspaper in London, United Kingdom that covers local news, sports, business, jobs, and community events.  In comparison to the New York Times, the Sun’s sports page seemed very congested and a little bit hard to follow.  Some of the similarities found in comparison to the Times were the interactive sports score board, a multimedia section of the most talked about stories, top sports stories happening today (ex. Football), sports discussion sections, and blogs. 

Some of the differences found within the sports page of the Sun were logos of football teams, which can be clicked on to get more team information.  Although, this newspaper was in London it still contained updated weather information for the area where you are logging-on.  For example, I live in the Dayton, OH area so the Sun shows me the precise weather forecast for my area.  The Sun also featured many sports videos throughout the entire page.  A lot of the sports articles also contained places for viewers to comment.  The Sun had web links just like the New York Times; however the links would take you to more sports videos and sports news feeds.  The Sun was very dedicated to sports news and didn’t have much advertising.  I saw three advertising links: Weight Watchers, Hyundai Cars, and sales techniques for a salesperson.  This was a very interesting newspaper to read and see in the United Kingdom for sports. 

References

Photograph of the New York Times logo. Retrieved from

Photograph of the Sun logo.  Retrieved from http://www.thestudentmagazine.co.uk/thesunhack.php

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